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Aveda

Aveda Corporation | Rakuten | 37315 Aveda Corporation | Rakuten | 37315

Headquarters

Minneapolis, Minnesota

About

Aveda Corporation is a premium plant-based beauty brand known for its commitment to environmental leadership and high-performance, cruelty-free products. Founded in 1978, Aveda offers a wide range of beauty and wellness products including hair care, skin care, makeup, and aromatherapy. The brand is celebrated for its use of naturally derived ingredients and sustainable practices, aiming to care for the world we live in while delivering exceptional beauty results. Aveda's products are available online and in Aveda stores, salons, and spas worldwide, making luxury beauty accessible with a conscience.

Program Details

The Aveda affiliate program on the Rakuten network allows affiliates to earn commissions by promoting Aveda's premium beauty and wellness products. Affiliates can leverage Aveda's strong brand reputation and commitment to sustainability to attract customers looking for high-quality, eco-conscious beauty solutions.

Company History

Aveda was founded in 1978 by Horst Rechelbacher with a mission to provide beauty products that are environmentally friendly and performance-driven. The brand was one of the first to advocate for animal rights in beauty, committing to cruelty-free practices early on. Aveda became a part of Estée Lauder Companies in 1997, expanding its global reach while maintaining its commitment to sustainability and natural ingredients. Notable milestones include the launch of the Aveda Institute, a network of cosmetology schools, and the brand's ongoing efforts in environmental activism and philanthropy.