Headquarters
Minneapolis
About
AVEDA is a premium beauty and wellness brand renowned for its plant-powered, cruelty-free products that combine artistry with environmental responsibility. Founded in 1978, the company offers a comprehensive range of hair care, skin care, makeup, and aromatherapy products developed using high-performance botanicals and essential oils. AVEDA's commitment to sustainability is evident through their use of wind power in manufacturing, recycled packaging materials, and partnerships with indigenous communities for ingredient sourcing. The brand operates through professional salons, AVEDA Institutes, and direct retail channels, providing expert consultations and personalized beauty solutions. Their Japanese website (aveda.co.jp) caters specifically to the local market with culturally relevant products and services while maintaining the brand's global standards of quality and ethical practices.
Program Details
Rakuten affiliate program offering commissions for driving sales of AVEDA's premium beauty and wellness products through referral links
Company History
Founded in 1978 by Horst Rechelbacher in Minneapolis, Minnesota. Notable milestones include: 1989 - launched first full-range hair care line made with 95% natural ingredients; 1997 - acquired by Estée Lauder Companies; 1999 - became first beauty company to manufacture with 100% wind power; 2000s - expanded globally with focus on professional salon channel and environmental initiatives
Available Countries
Japan