Headquarters
San Francisco
About
Babylist is a comprehensive baby registry and parenting resource website designed to help expecting parents prepare for their new arrival with ease and confidence. The platform allows users to create a universal baby registry by adding products from any store, making it simple to gather all desired items in one place. Babylist also offers expert advice, product reviews, and curated guides to assist parents in making informed decisions about baby gear, nursery essentials, and parenting tips. The site features a community-driven approach, providing support and inspiration through real parent stories and recommendations. Babylist aims to simplify the often overwhelming process of preparing for a baby by offering a user-friendly interface, personalized tools, and a wide selection of products ranging from strollers and car seats to clothing and toys. It caters to modern parents seeking convenience, flexibility, and trusted information during their pregnancy and early parenthood journey.
Program Details
The Babylist affiliate program on FlexOffers offers affiliates the opportunity to earn commissions by promoting Babylist’s universal baby registry platform and curated baby products. Affiliates benefit from competitive commission rates, a reliable tracking system, and access to a variety of creative marketing materials to help drive conversions among expectant parents and gift buyers.
Company History
Babylist was founded in 2011 by founders who recognized the challenges parents face when creating baby registries across multiple stores. The company quickly grew by offering a universal registry platform that aggregates products from any retailer. Over the years, Babylist expanded its offerings to include expert content, personalized recommendations, and a mobile app, becoming one of the leading baby registry services in the US. In 2021, Babylist was acquired by The Knot Worldwide, further strengthening its position in the parenting and wedding marketplace.
Domains
Available Countries
United States of America (the)