Headquarters
Oakland
About
Babylist is a comprehensive baby registry platform that helps expecting parents create personalized registries from any store. The website allows users to add items from multiple retailers including Amazon, Target, Buy Buy Baby, and local boutiques into one unified registry. Beyond traditional baby products, Babylist offers expert guidance through articles, checklists, and recommendations for every stage of pregnancy and early parenthood. The platform features a universal registry tool, gift tracking, thank you note management, and a mobile app for on-the-go access. Babylist has become a trusted resource for millions of parents, offering convenience and flexibility while eliminating the limitations of single-store registries. The site also provides helpful content about pregnancy, baby gear reviews, and parenting tips from experts and real parents.
Commission
1%
Program Details
Babylist's affiliate program through Impact offers commissions for driving traffic and sales to their baby registry platform, with competitive rates for new customer referrals and registry creations.
Company History
Founded in 2011 by Natalie Gordon, Babylist started as a solution to the limitations of traditional baby registries. The company quickly grew by allowing parents to add items from any store. In 2015, Babylist raised $2 million in seed funding, followed by a $4 million Series A in 2017. The platform expanded to include expert content and mobile apps, becoming one of the most popular baby registry services in the US with millions of users.
Domains
Available Countries
United States of America (the)