Headquarters
Eden Prairie
About
Bluestem Brands is a leading online retailer operating through its Orchard Brands portfolio, offering a curated selection of apparel, footwear, and home goods primarily targeting value-conscious shoppers. The company specializes in serving middle-income customers aged 45+ with quality merchandise at affordable prices through multiple branded websites. Bluestem leverages data analytics and personalized marketing to create tailored shopping experiences across its family of brands. With a focus on customer loyalty and repeat business, the company has built a strong reputation for reliable service and diverse product offerings in the direct-to-consumer retail space.
Program Details
Affiliate program offering competitive commissions for driving sales to Bluestem Brands' family of retail websites through the Impact network
Company History
Founded in 1994 as Fingerhut Direct Marketing, the company rebranded as Bluestem Brands in 2010. Key milestones include the acquisition of Orchard Brands in 2012, expanding its portfolio to include multiple apparel and home goods brands. The company grew significantly through strategic acquisitions and digital transformation, becoming a major player in the direct-to-consumer retail market serving middle-income Americans.
Domains
Available Countries
United States of America