Headquarters
New York
About
Catalina Snacks, Inc. operates CatalinaCrunch.com, a direct-to-consumer e-commerce platform specializing in low-carb, keto-friendly snacks and breakfast foods. The company was founded in 2017 with a mission to create delicious, healthy alternatives to traditional high-sugar cereals and snacks. Their flagship product is Catalina Crunch cereal, which features a unique formula with zero sugar, high protein, and low net carbs. The website offers a wide range of products including various cereal flavors, snack mixes, baking mixes, and protein powders. All products are gluten-free, grain-free, and designed to support ketogenic and diabetic diets. The site emphasizes clean ingredients, scientific formulation, and sustainable packaging. Customers can shop individual products or subscribe for regular deliveries with discounts.
Program Details
Affiliate program through Impact offering commissions on sales of keto-friendly cereals, snacks, and baking products with cookie duration and performance incentives
Company History
Founded in 2017 by Krishna Kaliannan in New York City after he developed a proprietary formula for low-carb cereal to manage his own blood sugar. The company gained rapid traction through direct-to-consumer e-commerce and expanded into retail partnerships with major chains like Whole Foods, Target, and Kroger. Notable milestones include Shark Tank appearance in 2019 (though no deal was made), securing venture funding, and expanding product line beyond cereal to include snacks and baking mixes.
Domains
Available Countries
United States of America