Headquarters
Paris
About
Darty is a leading French retailer specializing in household appliances, consumer electronics, and multimedia products. Founded in 1957, the company operates both physical stores and a comprehensive e-commerce platform, offering a wide range of products including refrigerators, washing machines, televisions, computers, smartphones, and small kitchen appliances. Darty is known for its competitive pricing, extensive product selection, and strong customer service, including installation and repair services. The brand emphasizes quality, innovation, and convenience, catering to both individual consumers and businesses. As part of the Fnac Darty Group, it benefits from a robust logistics network and a trusted reputation in the French market, making it a go-to destination for home and technology needs.
Program Details
Darty's affiliate program on Awin offers commissions for driving sales of electronics and appliances, with competitive rates and reliable tracking.
Company History
Founded in 1957 by Marcel Fournier, Denis Defforey, and Jacques Defforey, Darty started as a household appliance store in Paris. It expanded rapidly throughout France, pioneering concepts like the 'Darty Contract' for after-sales service. In 2016, Darty merged with Fnac to form Fnac Darty Group, creating a retail giant in cultural and electronic products. Key milestones include the launch of its e-commerce site in the early 2000s and becoming a leader in the French appliance market.
Domains
Available Countries
France