Headquarters
Bethel
About
Duracell is a globally recognized brand specializing in high-performance batteries and portable power solutions. Founded in the 1920s, the company has become synonymous with reliability and longevity in the battery industry. Their product lineup includes alkaline batteries (AA, AAA, C, D, 9V), specialty batteries for medical devices, hearing aids, and toys, as well as rechargeable options and portable power banks. Duracell's iconic copper-top design and trusted 'Duralock' technology ensure extended shelf life and consistent performance. The brand caters to both consumer and industrial markets, emphasizing innovation, safety, and sustainability. With a strong presence in retail stores worldwide and a user-friendly e-commerce platform, Duracell provides essential power solutions for everyday devices, from remote controls to critical medical equipment, backed by a legacy of quality and trust.
Program Details
The Duracell affiliate program on the Impact network offers commissions for promoting their range of batteries and power products through personalized links, with tracking and reporting tools for partners.
Company History
Duracell was founded in the 1920s as the P.R. Mallory Company, initially producing mercury batteries. In 1964, it introduced the first Duracell alkaline battery, becoming a household name. Acquired by Gillette in 1996 and later by Procter & Gamble in 2005, it was spun off as an independent company in 2016 under Berkshire Hathaway ownership. Key milestones include the development of the copper-top battery and expansion into global markets.
Available Countries
Canada, France, Germany, United States of America