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Dyson

Dyson Inc. | Rakuten | 36310 Dyson Inc. | Rakuten | 36310

Headquarters

Malmesbury

About

Dyson is a British technology company renowned for its innovative household appliances, particularly vacuum cleaners, air purifiers, hair care products, and lighting solutions. Founded by James Dyson in 1991, the company revolutionized the vacuum industry with its patented cyclonic separation technology, eliminating the need for bags. Dyson's products are characterized by cutting-edge engineering, sleek design, and a focus on solving everyday problems with technology. The brand emphasizes performance, durability, and sustainability, often incorporating advanced features like cordless operation, HEPA filtration, and digital motors. Dyson invests heavily in research and development, with laboratories in the UK, Singapore, and Malaysia, continuously pushing boundaries in fields like robotics, AI, and energy efficiency. The company markets directly to consumers through its website and retail partners, targeting households seeking premium, high-performance appliances for cleaning, air quality, and personal care.

Program Details

The Rakuten affiliate program for Dyson offers commissions for promoting Dyson's premium appliances, including vacuums, air purifiers, hair tools, and lighting, with earnings through tracked sales and potential bonuses.

Company History

Founded in 1991 by James Dyson in the UK after developing the first bagless vacuum cleaner using cyclonic technology; key milestones include the launch of the DC01 vacuum in 1993, expansion into hand dryers and bladeless fans in the 2000s, entry into hair care with the Supersonic hair dryer in 2016, and relocation of headquarters to Singapore in 2019 to focus on Asian markets.

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