Headquarters
São Paulo
About
Fila is a global sportswear brand with deep roots in Brazilian culture, offering a comprehensive range of athletic and casual footwear, apparel, and accessories. The Brazilian division, Fila BR, operates through fila.com.br, providing locally tailored collections that blend international style with Brazilian flair. The website features performance running shoes, basketball sneakers, tennis apparel, and lifestyle wear that appeals to both athletes and fashion-conscious consumers. Fila BR emphasizes quality craftsmanship, innovative designs, and vibrant color palettes that resonate with the energetic Brazilian market. The brand maintains a strong presence in sports sponsorships and collaborations with local influencers, reinforcing its connection to Brazilian sports and streetwear culture. Customers can shop online for men's, women's, and kids' products, with options for fitness, casual wear, and limited-edition releases that celebrate Brazilian heritage.
Program Details
Fila BR's affiliate program on Rakuten offers commissions for driving sales through referrals, featuring performance-based rewards, promotional tools, and dedicated support for affiliates.
Company History
Fila was founded in 1911 in Biella, Italy, by the Fila brothers as a textile manufacturer. It expanded into sportswear in the 1970s, gaining global fame with tennis stars like Björn Borg. The Brazilian division was established later to cater to the local market, becoming a key player in South American athletic wear. Notable milestones include iconic sneaker releases in the 1990s and ongoing collaborations with Brazilian athletes and designers.
Available Countries
Brazil