Headquarters
Chicago, Illinois
About
Gatorade is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is marketed for its claimed benefits to athletes, as it replenishes carbohydrates and electrolytes lost during physical exertion. The brand is owned by PepsiCo and is its largest brand in terms of worldwide annual retail sales. The Gatorade website serves as a hub for athletes and fitness enthusiasts, offering product information, sports science research, and athlete endorsements. It also provides resources for sports performance and hydration strategies, making it a go-to destination for those looking to enhance their athletic performance through proper nutrition and hydration.
Program Details
The Gatorade affiliate program on the Impact network allows affiliates to earn commissions by promoting Gatorade products. Affiliates can leverage the brand's strong reputation and wide product range to attract customers interested in sports nutrition and hydration solutions.
Company History
Gatorade was developed in 1965 by researchers at the University of Florida, hence the name 'Gatorade', as a means to help the school's football players, the 'Gators', cope with the heat. It was first tested on the team, leading to improved performance and hydration. The drink was commercialized in 1967 and has since become a staple in sports nutrition. Over the years, Gatorade has expanded its product line to include various flavors, forms, and related products, solidifying its position as a leader in sports drinks. The brand has been owned by PepsiCo since 2001.
Available Countries
United States of America