Headquarters
Berlin
About
HelloFresh AU is Australia's leading meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes directly to customers' doors. The service eliminates meal planning and grocery shopping by delivering everything needed to prepare delicious home-cooked meals in about 30 minutes. HelloFresh offers flexible subscription options with various meal plans catering to different dietary preferences, including vegetarian, family-friendly, and calorie-conscious options. The company focuses on sustainability through optimized packaging, reduced food waste, and responsible sourcing practices. With chef-designed recipes that change weekly, HelloFresh makes cooking accessible and enjoyable for busy Australians seeking convenient, healthy meal solutions.
Program Details
HelloFresh's affiliate program on the Impact network offers commissions for driving new customer acquisitions through personalized tracking links and promotional materials.
Company History
HelloFresh was founded in 2011 in Berlin, Germany by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company expanded to Australia in 2012 and quickly became one of the country's leading meal kit services. HelloFresh went public on the Frankfurt Stock Exchange in 2017. Notable milestones include serving over 1 billion meals globally and continuously expanding their recipe portfolio and sustainability initiatives.
Domains
Available Countries
Australia