Headquarters
Boston
About
New Balance is a premier athletic footwear and apparel brand renowned for its commitment to quality craftsmanship, innovative technology, and superior comfort. The official New Balance Japan online store offers a comprehensive collection of running shoes, lifestyle sneakers, athletic clothing, and accessories for men, women, and children. The brand emphasizes performance-enhancing features such as Fresh Foam cushioning, FuelCell technology, and stability support systems. With a focus on both athletic performance and casual style, New Balance caters to runners, athletes, and fashion-conscious consumers seeking comfortable, durable footwear. The website provides detailed product information, size guides, and a seamless shopping experience with secure payment options and reliable delivery services throughout Japan.
Program Details
Rakuten affiliate program offering commissions for driving sales to New Balance Japan's official online store through referral links.
Company History
Founded in 1906 in Boston as New Balance Arch Support Company, initially manufacturing arch supports and orthopedic shoes. Expanded into athletic footwear in the 1960s, gaining popularity with runners. Introduced the iconic 990 series in 1982, becoming known for quality American manufacturing. Expanded globally throughout the 1990s and 2000s, becoming a major player in both performance athletic and lifestyle footwear markets.
Domains
Available Countries
Japan, United States of America