Headquarters
Tokyo
About
いぬのきもち・ねこのきもち (Inunokimochi/Nekonokimochi) is a comprehensive Japanese pet care website operated by Benesse Corporation, focusing on dog and cat ownership. The site provides expert veterinary advice, breed information, training tips, nutrition guidance, and health care resources for pet owners. It features articles, videos, and community forums where users can share experiences and seek advice. The platform emphasizes responsible pet ownership, offering content on behavior, grooming, and preventive care. It also includes product recommendations, shopping guides, and seasonal care tips to help owners keep their pets healthy and happy. The website serves as a trusted resource for both new and experienced pet owners, promoting animal welfare and strengthening the bond between pets and their families.
Program Details
Affiliate program on Rakuten offering commissions for promoting pet-related products and content, including pet food, accessories, and care items.
Company History
Benesse Corporation was founded in 1955 as Fukutake Publishing Company, initially focusing on educational materials. It rebranded to Benesse in 1995, expanding into diverse sectors including pet care. The いぬのきもち・ねこのきもち websites were launched to provide specialized content for dog and cat owners, becoming leading resources in Japan's pet industry.
Available Countries
Japan