Headquarters
Goleta
About
HOKA is a premium athletic footwear and apparel brand specializing in maximalist running shoes known for their oversized midsoles, superior cushioning, and lightweight construction. Founded by former Salomon executives, the brand revolutionized the running industry with its unique 'oversized' design philosophy that provides exceptional comfort and performance. HOKA offers a wide range of products including running shoes, hiking footwear, recovery sandals, and athletic apparel designed for runners, hikers, and fitness enthusiasts. The brand is celebrated for its innovative technologies like Meta-Rocker geometry, Profly midsoles, and gusseted tongues that enhance performance and comfort. HOKA products are favored by both elite athletes and everyday runners seeking superior cushioning and support for various activities from road running to trail adventures.
Program Details
Rakuten affiliate program offering commissions for driving sales of HOKA's performance running shoes and athletic apparel
Company History
Founded in 2009 in France by former Salomon executives Nicolas Mermoud and Jean-Luc Diard, HOKA introduced the maximalist running shoe concept with oversized midsoles for superior cushioning. The brand quickly gained popularity among ultrarunners and was acquired by Deckers Brands in 2013. Under Deckers' ownership, HOKA expanded globally and became one of the fastest-growing running shoe brands, known for innovative technologies like Meta-Rocker and Profly foam.
Domains
Available Countries
Canada, United States of America