Headquarters
Goleta
About
HOKA is a premium athletic footwear brand specializing in maximalist running shoes known for their oversized midsoles and exceptional cushioning. Founded in 2009 by former Salomon executives, the brand revolutionized the running industry with its unique 'maximalist' approach that provides superior shock absorption and stability. HOKA shoes feature meta-rocker technology that promotes a smooth heel-to-toe transition, making them popular among runners of all levels from beginners to elite athletes. The company has expanded beyond running into hiking, walking, and recovery footwear while maintaining its commitment to innovative design and performance. HOKA's product line includes road running shoes, trail running footwear, hiking boots, and lifestyle models, all characterized by their distinctive oversized appearance and lightweight construction. The brand has gained a cult following among endurance athletes and has become one of the fastest-growing running shoe companies globally.
Program Details
Rakuten affiliate program offering commissions for promoting HOKA's performance running and athletic footwear
Company History
Founded in 2009 in Annecy, France by Nicolas Mermoud and Jean-Luc Diard, former Salomon executives. The brand was created to develop shoes that would make running downhill easier and faster. HOKA was acquired by Deckers Brands in 2013. The company quickly gained popularity in ultrarunning communities and expanded globally, becoming one of the fastest-growing running shoe brands with significant market share in the performance running category.
Domains
Available Countries
Japan, United States of America