Headquarters
Goleta
About
HOKA is a premium athletic footwear brand specializing in maximalist running shoes known for their oversized midsoles and exceptional cushioning. Founded by former Salomon executives, the company revolutionized the running industry with its unique 'oversized' design philosophy that provides superior shock absorption and stability. HOKA shoes feature meta-rocker technology that promotes a smooth heel-to-toe transition, making them popular among runners seeking comfort and performance. The brand has expanded beyond running to include hiking, walking, and lifestyle footwear while maintaining its commitment to innovation and quality. HOKA's products are designed for athletes of all levels, from elite marathoners to everyday fitness enthusiasts, offering enhanced comfort and reduced impact on joints. The company emphasizes technical performance, durability, and modern aesthetics across its product lines.
Program Details
Rakuten affiliate program offering commissions for driving sales to HOKA's US website through product referrals and promotional content.
Company History
Founded in 2009 in France by Nicolas Mermoud and Jean-Luc Diard, former Salomon executives who aimed to create shoes with enhanced cushioning for downhill running. The brand quickly gained popularity for its maximalist design approach. In 2013, HOKA was acquired by Deckers Brands (parent company of UGG). Since then, it has expanded globally, becoming one of the fastest-growing running shoe brands with innovations in cushioning technology and expansion into hiking and lifestyle categories.
Domains
Available Countries
United States of America