Headquarters
Billund, Denmark
About
LEGO Brand Retail, Inc. is a globally recognized company specializing in the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The company's website, LEGO.com, serves as an online hub for fans of all ages to explore the vast universe of LEGO products, including sets, digital games, and the LEGO Life community. It offers a unique shopping experience with exclusive sets, personalized products, and a VIP rewards program. The site also provides inspiration through building instructions, ideas, and a platform for sharing creations with a global community. LEGO.com is dedicated to fostering creativity, learning, and fun through play, embodying the LEGO Group's mission to inspire and develop the builders of tomorrow.
Program Details
The LEGO affiliate program on the Rakuten network allows affiliates to earn commissions by promoting LEGO products. Affiliates can leverage LEGO's strong brand recognition and diverse product range to attract traffic to LEGO.com, earning a percentage of sales generated through their referral links.
Company History
The LEGO Group was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. The company started as a small workshop producing wooden toys and has since grown into a global leader in the toy industry. The modern LEGO brick was patented in 1958, revolutionizing the way children play. Over the decades, LEGO has expanded its product line to include themed sets, video games, movies, and theme parks, becoming a beloved brand worldwide.
Domains
Available Countries
Australia, Canada, France, Germany, Japan, United States of America