Headquarters
Billund, Denmark
About
LEGO Brand Retail is the official online store for LEGO products, offering a wide range of LEGO sets, accessories, and exclusive items for fans of all ages. The website is a hub for creativity and imagination, providing not just toys but also a platform for LEGO enthusiasts to explore new builds, participate in the LEGO community, and find inspiration for their next project. With a focus on quality, innovation, and fun, LEGO.com is the go-to destination for LEGO lovers around the world.
Program Details
The LEGO Brand Retail affiliate program on the Rakuten network allows affiliates to earn commissions by promoting LEGO products. Affiliates can share links to LEGO sets and exclusive items, earning a percentage of sales generated through their referrals.
Company History
The LEGO Group was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. The company started as a small workshop producing wooden toys and has since grown into a global brand known for its iconic plastic bricks. Notable milestones include the introduction of the LEGO brick in 1958, the launch of the LEGO System of Play in 1955, and the expansion into digital and multimedia platforms in the 21st century.
Domains
Available Countries
United States of America