Headquarters
Billund, Denmark
About
LEGO is a globally recognized brand known for its colorful interlocking plastic bricks and a wide array of toys, games, and movies. Founded in 1932, the company has grown from a small carpenter's workshop to a modern, global enterprise that is now one of the world's leading manufacturers of play materials. The LEGO website serves as a hub for fans of all ages to explore products, get inspired by creative builds, and engage with the LEGO community. It offers an extensive online store, building instructions, digital building tools, and exclusive content that fosters creativity and learning through play. The site is designed to be user-friendly, catering to children, parents, and adult fans of LEGO (AFOLs) alike, with sections dedicated to different age groups and interests.
Program Details
The LEGO affiliate program on the Rakuten network allows affiliates to earn commissions by promoting LEGO products. Affiliates can share links to LEGO sets, exclusives, and offers, earning a percentage of sales generated through their referrals. The program is ideal for bloggers, content creators, and websites focused on toys, parenting, education, and entertainment.
Company History
LEGO was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. The company started as a small workshop producing wooden toys and adopted the name LEGO in 1934, derived from the Danish words 'leg godt', meaning 'play well'. The modern LEGO brick design was patented in 1958. Over the decades, LEGO expanded its product line to include themed sets, licensed products from popular franchises, video games, and movies. Notable milestones include the launch of LEGOLAND parks, the LEGO Mindstorms robotics line, and the LEGO Movie franchise. LEGO has remained a family-owned company, committed to its motto 'Only the best is good enough'.
Domains
Available Countries
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea (Republic of), Malaysia, Mexico, Netherlands, Norway, Peru, Philippines, Poland, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Province of China, Thailand, United Arab Emirates, United Kingdom of Great Britain and Northern Ireland, United States of America, Viet Nam