Headquarters
Billund, Denmark
About
LEGO is a globally recognized brand known for its colorful interlocking plastic bricks and a wide array of toys, games, and movies. The LEGO EMEA CLO website serves as the central hub for customers in Europe, the Middle East, and Africa, offering an extensive range of LEGO sets, digital building instructions, and exclusive online content. The site is designed to inspire creativity and learning through play, catering to children and adults alike. With a focus on innovation, sustainability, and community, LEGO continues to be a leader in the toy industry, providing products that foster imagination and development.
Program Details
The LEGO affiliate program on the Rakuten network allows partners to earn commissions by promoting LEGO products. Affiliates can leverage LEGO's strong brand recognition and diverse product range to attract customers. The program offers competitive commission rates, marketing materials, and performance tracking to help affiliates succeed.
Company History
Founded in 1932 by Ole Kirk Christiansen, LEGO started as a small carpentry workshop in Denmark. The company name LEGO comes from the Danish words 'leg godt', meaning 'play well'. The modern LEGO brick design was patented in 1958. Over the decades, LEGO has expanded its product line to include themed sets, video games, movies, and theme parks, becoming one of the most valuable toy brands in the world. Notable milestones include the launch of LEGO Mindstorms in 1998 and the LEGO Movie in 2014.
Domains
Available Countries
Austria, Bahrain, Belgium, Croatia, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Jordan, Kuwait, Lebanon, Luxembourg, Malta, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Türkiye, United Arab Emirates, United Kingdom of Great Britain and Northern Ireland