Headquarters
Billund, Denmark
About
LEGO is a globally recognized brand known for its colorful interlocking plastic bricks and a wide array of toys, games, and movies. The LEGO website serves as a hub for fans of all ages to explore products, get inspired by creative builds, and engage with the LEGO community. It offers an extensive range of sets catering to various interests and age groups, from simple blocks for toddlers to complex models for adults. The site also features exclusive online content, including building instructions, games, and the LEGO Life social platform for children. With a focus on creativity, learning, and fun, LEGO continues to inspire builders around the world.
Program Details
The LEGO affiliate program on the Rakuten network allows partners to earn commissions by promoting LEGO products. Affiliates can access a wide range of marketing materials and track their performance through Rakuten's platform.
Company History
Founded in 1932 by Ole Kirk Christiansen, LEGO started as a small carpenter's workshop in Denmark. The company name, LEGO, is derived from the Danish words 'leg godt', meaning 'play well'. LEGO introduced its iconic interlocking bricks in 1958, revolutionizing the toy industry. Over the decades, LEGO has expanded its product line to include themed sets, video games, and movies, becoming one of the most valuable toy brands in the world.
Domains
Available Countries
Malaysia, Singapore