Headquarters
Billund, Denmark
About
LEGO is a globally recognized brand known for its colorful interlocking plastic bricks and a wide array of toys, games, and movies. The LEGO SYSTEM AU website serves as the official online platform for LEGO products in Australia, offering a vast selection of LEGO sets, digital building instructions, and exclusive online content. It caters to LEGO enthusiasts of all ages, providing a creative outlet for building, playing, and learning. The site also features the LEGO Life community, where fans can share their creations, participate in challenges, and connect with other LEGO lovers. With a focus on innovation, creativity, and quality, LEGO continues to inspire and entertain generations of builders around the world.
Program Details
The LEGO affiliate program on the Rakuten network allows partners to earn commissions by promoting LEGO products. Affiliates can access a wide range of marketing materials and track their performance through Rakuten's platform.
Company History
Founded in 1932 by Ole Kirk Christiansen, LEGO started as a small carpenter's workshop in Denmark. The company began producing wooden toys in 1934 and introduced the first LEGO bricks in 1949. The modern LEGO brick design was patented in 1958. Over the decades, LEGO has expanded its product line to include themed sets, video games, movies, and theme parks, becoming one of the most beloved and successful toy brands worldwide.
Domains
Available Countries
Australia