Headquarters
Billund, Denmark
About
LEGO is a globally recognized brand known for its colorful interlocking plastic bricks and a wide array of toys, games, and movies. The LEGO UK website serves as a hub for fans of all ages to explore and purchase LEGO sets, accessories, and digital products. It offers a unique shopping experience with detailed product descriptions, customer reviews, and exclusive online offers. The site also features a section for LEGO enthusiasts to share their creations, participate in contests, and engage with the LEGO community. With a focus on creativity, learning, and fun, LEGO UK caters to children, collectors, and educators alike, providing products that inspire imagination and innovation.
Program Details
The LEGO UK affiliate program on the Rakuten network allows partners to earn commissions by promoting LEGO products. Affiliates can access a wide range of marketing materials and track their performance through Rakuten's platform.
Company History
Founded in 1932 by Ole Kirk Christiansen, LEGO started as a small workshop in Denmark. The company name LEGO comes from the Danish words 'leg godt', meaning 'play well'. LEGO introduced its iconic interlocking bricks in 1958, which revolutionized the toy industry. Over the decades, LEGO expanded its product line to include themed sets, video games, and movies, becoming one of the most valuable toy brands in the world. Notable milestones include the launch of LEGO Mindstorms in 1998 and the opening of LEGOLAND parks.
Domains
Available Countries
United Kingdom of Great Britain and Northern Ireland