Headquarters
Billund
About
LEGO is the world's leading construction toy brand, offering a vast range of building sets, bricks, and themed products that inspire creativity and learning through play. The UK website (lego.com) serves as the official online destination for British customers, featuring exclusive sets, promotions, and the LEGO VIP loyalty program. It provides detailed product information, building instructions, and a secure shopping experience with fast delivery options. The site also includes interactive features like the LEGO Builder app, digital building instructions, and a vibrant community section where fans can share creations. LEGO emphasizes quality, safety, and educational value, catering to children and adult fans alike with themes spanning from classic bricks to popular franchises like Star Wars, Harry Potter, and Marvel.
Commission
Up to 3%
Program Details
The LEGO Affiliate Program on Rakuten allows partners to earn commissions by promoting LEGO products through links, banners, and content, with competitive rates and access to marketing materials.
Company History
Founded in 1932 by Ole Kirk Christiansen in Denmark, LEGO started as a wooden toy maker and introduced its iconic plastic bricks in 1949. The modern brick design was patented in 1958. Key milestones include the launch of LEGOLAND parks in 1968, expansion into themes like LEGO Technic in 1977, and partnerships with major franchises. The company faced near-bankruptcy in the early 2000s but recovered through restructuring and innovation, becoming a global leader in toys.
Domains
Available Countries
United Kingdom of Great Britain and Northern Ireland (the)