Headquarters
7190 Billund, Denmark
About
LEGO is a globally recognized brand renowned for its colorful interlocking plastic bricks and a vast array of themed sets, including movies, games, competitions, and the LEGOLAND amusement parks. Originating in Denmark, LEGO has become synonymous with creativity, learning, and fun for children and adults alike. The LEGO UK website offers an extensive collection of LEGO sets, exclusive online deals, and the LEGO Life community for fans. It's a hub for LEGO enthusiasts to explore new releases, find inspiration for builds, and engage with the brand's innovative products that encourage STEM learning through play.
Program Details
The LEGO affiliate program on the Rakuten network allows affiliates to earn commissions by promoting LEGO products. Affiliates can leverage LEGO's strong brand recognition and diverse product range to attract a wide audience, from children to adult collectors, driving sales through their marketing efforts.
Company History
Founded in 1932 by Ole Kirk Christiansen, LEGO started as a small carpentry business in Denmark and evolved into one of the world's leading toy manufacturers by the mid-20th century. The iconic LEGO brick was patented in 1958. Over the decades, LEGO expanded its product lines to include themed sets, video games, and amusement parks, becoming a staple of creative play worldwide. Notable milestones include the launch of LEGOLAND parks in 1968 and the LEGO Group's commitment to sustainability, aiming to produce all core products from sustainable materials by 2030.
Domains
Available Countries
United Kingdom of Great Britain and Northern Ireland