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Melissa & Doug

Melissa and Doug | Rakuten | 41493 Melissa and Doug | Rakuten | 41493

Headquarters

Wilton

About

Melissa & Doug is a leading American toy company specializing in high-quality, educational, and imaginative toys for children. Founded in 1988 by Melissa and Doug Bernstein, the company has built a reputation for creating timeless, screen-free toys that encourage creative play and developmental growth. Their extensive product line includes wooden puzzles, arts and crafts kits, pretend play sets, building blocks, and outdoor toys designed for various age groups from infants to school-aged children. The company emphasizes craftsmanship, safety, and educational value, with many products featuring natural materials and classic designs. Melissa & Doug toys are sold worldwide through major retailers, specialty stores, and their direct-to-consumer website, which offers a seamless shopping experience with detailed product information, customer reviews, and educational resources for parents.

Program Details

Affiliates earn commissions by promoting Melissa & Doug's educational toys through the Rakuten network, driving sales via shared links and content.

Company History

Founded in 1988 by Melissa and Doug Bernstein in their garage, starting with a line of fuzzy puzzles. Grew rapidly by focusing on high-quality, educational toys; expanded product lines throughout the 1990s and 2000s; became a household name in children's toys; acquired by Spin Master in 2021 to enhance their portfolio in developmental play products.

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