Help

Natura

Natura | Rakuten | 49351 Natura | Rakuten | 49351

Headquarters

São Paulo

About

Natura is a leading Brazilian cosmetics and personal care company that operates through a direct sales model with over 1.8 million consultants. Founded in 1969, the company has grown into one of the largest beauty companies in Latin America, known for its commitment to sustainability, biodiversity conservation, and ethical business practices. Natura offers a wide range of products including skincare, haircare, makeup, fragrances, and body care items, many of which incorporate natural ingredients from the Amazon rainforest. The company emphasizes eco-friendly packaging, cruelty-free testing, and community development initiatives. Natura's business model focuses on empowering women through entrepreneurship opportunities while promoting conscious consumption and environmental stewardship.

Program Details

Natura's affiliate program on Rakuten offers commissions for driving sales to their extensive beauty and personal care product lines through referral links and promotional content.

Company History

Founded in 1969 by Luiz Seabra in São Paulo, Brazil. Key milestones: 1983 launched first franchise model, 1992 became carbon neutral, 2004 acquired Aesop, 2012 acquired The Body Shop, 2019 merged with Avon to form Natura &Co, becoming the world's fourth-largest pure-play beauty group.