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Ouidad

Ouidad | Rakuten | 38429 Ouidad | Rakuten | 38429

Headquarters

New York City

About

Ouidad is a pioneering haircare brand specializing in products specifically formulated for curly, coily, and wavy hair textures. Founded by celebrity stylist Ouidad, the company offers a comprehensive range of shampoos, conditioners, styling products, and treatments designed to enhance and define natural curls while addressing common concerns like frizz, dryness, and damage. The brand is renowned for its innovative techniques, such as the 'Carving and Slicing' method, and its commitment to using high-quality, often natural ingredients. Ouidad products are cruelty-free and many are vegan, appealing to ethically conscious consumers. The website provides detailed product information, styling tips, and tutorials to help customers achieve their best curls. With a strong focus on education and community, Ouidad has become a trusted authority in the curly hair care market, empowering individuals to embrace and care for their natural texture.

Program Details

The Ouidad affiliate program on Rakuten offers commissions for promoting their specialized curly hair products, helping affiliates earn by driving sales through personalized links.

Company History

Ouidad was founded in 1984 by Ouidad, a celebrity stylist, as one of the first salons dedicated exclusively to curly hair. The brand launched its product line in the 1990s, introducing innovative solutions like the 'Carving and Slicing' technique. It has since expanded globally, becoming a leader in curly hair care with milestones including product awards and widespread retail distribution.

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