Headquarters
New York
About
Proudly is a premium skincare brand specifically formulated for melanin-rich skin, offering scientifically-backed products that address unique concerns like hyperpigmentation, dark spots, and uneven texture. Founded by two Black female dermatologists, the brand combines clinical expertise with cultural understanding to create effective solutions that celebrate diverse beauty. Their product line includes cleansers, serums, moisturizers, and treatments designed to enhance natural radiance while providing targeted care. Proudly emphasizes clean ingredients, dermatologist testing, and inclusive representation in the beauty industry. The brand has gained significant recognition for filling a crucial gap in the skincare market and has been featured in major publications. Their mission focuses on empowering people of color with products that truly understand and cater to their specific skincare needs.
Program Details
Rakuten affiliate program offering commissions for driving sales of Proudly's dermatologist-developed skincare products for melanin-rich skin
Company History
Founded in 2020 by dermatologists Dr. Caroline Robinson and Dr. DiAnne Davis to address the lack of specialized skincare for melanin-rich skin. The brand launched with seed funding and quickly gained traction, appearing in major beauty publications. In 2021, Proudly expanded its product line and secured retail partnerships. The company has focused on clinical research and community education around skincare for people of color.
Domains
Available Countries
United States of America