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Rakuten

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Headquarters

New York

About

Rakuten Advertising is a leading global affiliate marketing network that connects advertisers with publishers to drive performance-based marketing campaigns. Founded in 1997 as LinkShare, the company was acquired by Japanese e-commerce giant Rakuten in 2005 and rebranded as Rakuten Marketing in 2014, then as Rakuten Advertising in 2019. The platform offers comprehensive affiliate marketing solutions including tracking technology, reporting tools, and partnership management services. Rakuten Advertising's Welcome Program specifically helps new affiliates get started with the network, providing guidance on how to monetize their websites, blogs, or social media channels through commission-based partnerships with thousands of major brands across various industries. The program offers educational resources, best practices, and support to help affiliates succeed in the performance marketing space.

Program Details

Performance-based affiliate marketing network connecting publishers with advertisers for commission-driven partnerships

Company History

Founded in 1997 as LinkShare, acquired by Rakuten in 2005, rebranded as Rakuten Marketing in 2014 and Rakuten Advertising in 2019. Key milestones include becoming one of the first major affiliate networks and expanding globally under Rakuten's ownership.

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