REI

Recreation Equipment, Inc. | Impact | 3622523

Headquarters

Sumner, Washington

About

Recreation Equipment, Inc. (REI) is a premier outdoor retail company dedicated to inspiring, educating, and outfitting its customers for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality gear, REI has grown into a trusted source for high-quality outdoor gear and clothing, expert advice, and outdoor experiences. The company operates both online and through numerous physical stores across the United States, offering everything from camping gear and hiking boots to cycling equipment and climbing gear. REI is also known for its commitment to environmental sustainability and outdoor advocacy, investing millions annually in conservation efforts and outdoor access for all.

Program Details

The REI affiliate program, available through the Impact network, offers affiliates the opportunity to earn commissions by promoting REI's wide range of outdoor gear and apparel. Affiliates can leverage REI's strong brand reputation and high-quality product offerings to attract outdoor enthusiasts. The program provides marketing tools and resources to help affiliates succeed, including banners, links, and product feeds.

Company History

Founded in 1938 by Lloyd and Mary Anderson along with 21 fellow mountaineers, REI started as a cooperative to provide quality climbing gear. Over the decades, it expanded its product line to include a wide range of outdoor gear and apparel, opening its first retail store in 1975. Notable milestones include the launch of its website in 1996, the introduction of the REI Co-op Mastercard in 2006, and the opening of its flagship store in Seattle in 2016. REI has remained committed to its cooperative principles, environmental stewardship, and promoting outdoor activities.

Domains

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