Headquarters
Sydney
About
Showpo is an Australian-born fashion retailer that has expanded globally, including a strong presence in the United States through its US website. The brand specializes in trendy, affordable women's clothing, accessories, and footwear designed for fashion-forward millennials and Gen Z consumers. Showpo offers a wide range of styles from casual everyday wear to statement party dresses, with frequent new arrivals that keep up with the latest fashion trends. The company is known for its social media savvy approach, leveraging influencers and user-generated content to build a strong community around its brand. Showpo emphasizes body positivity and inclusivity, offering extended sizing in many styles. The website features a clean, user-friendly interface with detailed product descriptions, size guides, and customer reviews to enhance the shopping experience.
Program Details
Showpo's affiliate program on Rakuten offers commissions for driving sales through personalized referral links, with competitive rates and performance incentives.
Company History
Showpo was founded in 2010 by Jane Lu in Sydney, Australia. Starting as a small online boutique, it quickly grew into one of Australia's largest online fashion retailers through effective social media marketing and influencer collaborations. Notable milestones include expanding internationally to the US market in 2015, reaching over 1 million social media followers by 2017, and becoming known for its successful digital marketing strategies that revolutionized online fashion retail.
Domains
Available Countries
Australia, United States of America