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Specialized

Specialized Bikes US | Rakuten | 49187 Specialized Bikes US | Rakuten | 49187

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Morgan Hill

About

Specialized is a premier American bicycle manufacturer renowned for its high-performance road, mountain, and electric bikes. Founded in 1974 by Mike Sinyard, the company has pioneered numerous cycling innovations, including the first mass-produced mountain bike and advanced carbon fiber technology. Specialized.com offers a comprehensive range of bicycles, accessories, apparel, and components designed for enthusiasts and professional athletes alike. The brand is celebrated for its commitment to quality, cutting-edge research through its Body Geometry fit system, and partnerships with elite cycling teams. With a strong focus on performance, innovation, and sustainability, Specialized empowers riders to push their limits and enjoy the ride, making it a trusted name in the global cycling community.

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Affiliates earn commissions by promoting Specialized's premium bicycles and gear through the Rakuten network, leveraging high-value products and brand loyalty.

Company History

Founded in 1974 by Mike Sinyard in California, Specialized introduced the first mass-produced mountain bike, the Stumpjumper, in 1981. Key milestones include pioneering carbon fiber technology in bikes, developing the Body Geometry fit system for ergonomic design, and sponsoring elite cycling teams like Quick-Step and Soudal, solidifying its status as an industry leader in innovation and performance.

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