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Temu

Temu | Impact | 3960169 Temu | Impact | 3960169

Headquarters

Boston

About

Temu is a rapidly growing e-commerce platform that offers an extensive range of affordable products directly from manufacturers and suppliers, primarily in China. Launched in 2022 by PDD Holdings, it focuses on providing consumers with extremely competitive prices across categories like fashion, home goods, electronics, and beauty products. The platform utilizes a social shopping model with features like group buying deals and referral incentives to drive user engagement and viral growth. Temu has gained significant market share through aggressive digital marketing campaigns and its 'shop like a billionaire' branding message that emphasizes value and discovery shopping. The mobile-first platform is designed for bargain hunters seeking trendy items at wholesale prices with frequent flash sales and limited-time offers.

Program Details

Temu's affiliate program on Impact offers competitive commissions for driving sales through customized links, with performance tracking and promotional tools for partners.

Company History

Founded in 2022 as part of PDD Holdings (formerly Pinduoduo), Temu launched in the US market with aggressive expansion, quickly becoming one of the fastest-growing e-commerce platforms through viral marketing and ultra-low pricing strategies.