Headquarters
Tokyo
About
Rakuten is a global internet services company that operates one of the world's largest affiliate marketing networks through its Rakuten Advertising division. The platform connects merchants with publishers to drive performance-based marketing campaigns across various channels. Rakuten offers comprehensive tracking technology, reporting tools, and payment processing services to facilitate successful affiliate partnerships. With a presence in multiple countries, the network supports diverse industries including retail, travel, finance, and digital services. Rakuten provides merchants with access to a vast publisher base while offering affiliates opportunities to monetize their traffic through commission-based programs. The company emphasizes transparency, reliability, and innovation in its affiliate marketing solutions.
Program Details
Rakuten Advertising operates a global affiliate network connecting merchants with publishers for performance-based marketing campaigns.
Company History
Founded in 1997 by Hiroshi Mikitani as MDM, Inc., the company was renamed Rakuten in 1999. It grew from an e-commerce marketplace into a global internet services conglomerate. Key milestones include the 2005 acquisition of LinkShare (founded 1996), which became Rakuten Advertising, the 2010 acquisition of Buy.com, and the 2014 acquisition of Viber. Rakuten went public on the JASDAQ in 2000 and expanded internationally through numerous acquisitions and partnerships.
Domains
Available Countries
Australia, Canada, France, Germany, India, Japan, United Kingdom of Great Britain and Northern Ireland, United States of America