Headquarters
San Diego
About
Trust & Will is a leading digital estate planning platform that makes creating legal documents like wills, trusts, and guardianships accessible and affordable. Founded in 2017, the company provides state-specific, attorney-approved documents through an intuitive online process that takes users about 10 minutes to complete. Trust & Will offers three main services: Will Plans for basic estate planning, Trust Plans for more comprehensive asset protection, and Guardian Plans for naming caregivers for children. The platform includes features like digital storage, free updates for life, and expert support from estate planning professionals. Trust & Will is accredited by the Better Business Bureau and serves over 500,000 members nationwide, making estate planning modern, secure, and convenient without the high costs of traditional attorneys.
Program Details
The Trust & Will affiliate program on Impact offers commissions for driving new customers to create estate planning documents, with performance-based incentives and marketing support.
Company History
Trust & Will was founded in 2017 by Cody Barbo and Daniel Goldstein to democratize estate planning through technology. The company quickly grew, reaching 100,000 users by 2019 and expanding its services to all 50 states. In 2020, Trust & Will became the first digital estate planning platform accredited by the BBB and surpassed 500,000 members by 2023, establishing itself as a leader in the fintech legal space.
Domains
Available Countries
United States of America