Help

Yummly

Yummly | Impact | 3119307 Yummly | Impact | 3119307

Headquarters

Redwood City

About

Yummly is a comprehensive recipe discovery and meal planning platform that helps home cooks find inspiration and simplify their cooking experience. The website features over 2 million recipes from across the web, curated by professional chefs and home cooks alike. Users can search for recipes based on dietary preferences, ingredients, cooking time, and nutritional needs. Yummly's smart technology provides personalized recipe recommendations and creates customized meal plans. The platform includes advanced features like a digital pantry that suggests recipes based on available ingredients, step-by-step cooking instructions with timers, and integrated grocery shopping lists. Yummly also offers cooking videos, expert tips, and a community aspect where users can save and share their favorite recipes.

Program Details

Yummly's affiliate program on the Impact network offers commissions for driving traffic and conversions to their premium subscription service, Yummly Pro, which provides advanced meal planning features, ad-free experience, and exclusive recipes.

Company History

Yummly was founded in 2009 by Vadim Geshel and David Feller in Silicon Valley. The company quickly gained traction as a recipe aggregation and discovery platform. In 2014, Yummly was acquired by Whirlpool Corporation, allowing it to integrate with smart kitchen appliances. Major milestones include launching the Yummly Pro subscription service in 2018 and expanding their mobile app features with smart cooking technology and voice-assisted cooking instructions.

Domains